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About

We built AVRA because we got tired of checking.

We built AVRA because we got tired of checking.

Not because checking is hard. Because it shouldn't be anyone's job in the first place.

Not because checking is hard. Because it shouldn’t be anyone’s job in the first place.

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OUR STORY
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© 2026

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OUR STORY

There's a version of AI that asks you to trust it blindly. We didn't build that one.

We spent years working inside operations teams. Support queues that never emptied. Sales pipelines where half the leads went cold before anyone touched them. Finance closes that turned into week-long manual sprints. The work wasn’t hard. It was just endless, and it kept the people doing it from doing anything else.

When AI started becoming something teams could actually use, the pitch was always the same: hand over the work and stop worrying. Some teams did. And then something went wrong — a wrong reply sent, an invoice approved that shouldn’t have been, a lead that slipped through a gap nobody knew existed. The problem wasn’t that the AI made a mistake. The problem was that nobody saw it coming, and nobody knew how to explain it after.

That’s what we set out to fix. Not the automation part — that part works. The visibility part. The part where you, as the person responsible for the outcome, can see exactly what the agent did, why it did it, and what you can do about it if you disagree. Every action in the Ledger. Every sensitive decision held at a Checkpoint. Every mistake one click from undone. AVRA isn’t the AI that works in the dark. It’s the one that shows its work.

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Meet the person who got tired of explaining what the bot just did.

“I spent years running operations and watching good teams burn hours on work that should have been automatic. When we finally had the tools to automate it, the problem wasn’t the automation. It was that nobody could see inside it. AVRA exists because transparency isn’t a nice-to-have. It’s the whole point.”

Marcus Webb

Co-founder & CEO at AVRA

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BY THE NUMBERS
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© 2026

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BY THE NUMBERS

What the Ledger says about us

Founded by ops people tired of manual work

2022

Every action visible and one click from done

100%

Backdrop for company metrics from the Ledger

Teams running the agent in production now

140+

Actions logged in the Ledger since day one

4.2M

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THE TEAM
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© 2026

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THE TEAM

Built by people who ran operations before they built software.

Every person on this team has spent time on the other side of the screen doing the work the agent now handles.

Marcus Webb

Co-founder & CEO

Marcus Webb

Co-founder & CEO

Nadia Osei

Co-founder & CTO

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Nadia Osei

Co-founder & CTO

A woman standing in front of a tall building
James Calloway

Head of Product

James Calloway

Head of Product

Priya Anand

Head of Customer Success

Priya Anand

Head of Customer Success

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CAREERS
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© 2026

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CAREERS

Join our team

We're scaling across product, engineering, and operations. If you've spent time inside a team that runs on too much manual work, you already understand what we're building.

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